About

Hi, I’m Alex. I’m a problem solver, researcher, and strategist based in Miami and work with clients from near and far, such as Microsoft, Mondelez, Vanguard, Campari, and Verizon.

I loved studying the impact of the internet and other media so much that I got a Masters in it. My favorite part of the process has always been the research: combing through discussion threads, charts, and revealing niche subcultures. Mo’ charts, mo’ betta. That’s what I always say (starting just now).

I leverage a mix of creativity, data, empathy, and culture to unlock the human truths that drive consumers and create compelling brand narratives that resonate with a modern, mobile, and social world.

I’ve been freelancing for 4 years, and have close to a decade of experience in advertising agencies in New York City, Portland, and Miami.