SKYY VODKA SOCIAL PRESENCE

As the lead social strategist on Camapri, I was tasked with creating the foundation for all social activity, including content pillars, tone of voice, and yearly activation calendars. Additionally, I was responsible for daily management of the channels and content workflows. 

 
 

I participated in daily status and monthly brainstorms to develop everything from day-to-day content to digital extensions for integrated campaigns across agencies. In addition to daily management of channels and content workflows, I also provided strategic guidance and creative support on shoots. 

Key Highlights

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Amplified  their first big integrated Holiday campaign on social, consisting of a robust influencer campaign, and resulting in UGC success

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Led growth in impressions and engagements across three social channels 

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Provided best practices and guidance through the build of the neww SKYY website 

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Paved the way for new Campari wins for the agency