Best for good reason

The challenge

Telecoms is cluttered with claims around coverage quality with little objectivity. Verizon already had the lion’s share of the market, and a strong mission statement. With an increasingly skeptical market, Verizon’s challenge isn’t quality but perception.

the insight

You get a new appreciation for something when you can put it in the context of the things you and your neighbors love

bringing Verizon’s innovation into your ow backyard

The Idea

We interviewed more than 50+ Verizon engineers to tell an honest story of how their technology was shaping 14 urban ecosystems for the better. To reach the right people, we devised a local distribution strategy for media and content in each city. An ‘always on’ newsroom-style production process was utilized to keep the wheels churning and to sustain localized content.

Results

138M+ total views to date
61% completion rate on YouTube, 200% higher than platform benchmark