XFinity Mobile Launch

The Challenge

Xfinity Mobile was gearing up to launch a new network aimed at a young, digitally-savvy audience who was jaded by high data prices and skeptical of switching to a new brand. Coinciding with this launch, they had two stores opening in Philly and Chicago.

The Idea

Equipped with more WiFi hotspots than any other network in the nation, Xfinity Mobile removed the need for data caps and overage fees. Our strategy: spark people’s imaginations with ‘Everyday Data Stories’. From 1080p Skyping with your cat to live streaming a comedy special, we proved that Xfinity Mobile was the preferred network for the data glutenous. For further reach, we partnered with influencers for two tentpole events and had them do what they do best.

Selfie Standup
For both audiences, Reggie Watts hosted a one-of-a-kind comedy special on Facebook Live from an unconventional stage: the streets of Chicago

Snapsterpiece
Shonduras posed a challenge to his young fanbase on Snapchat: send him doodles about Philly. Crowd-sourcing doodles were turned into a massive, physical mural — aka the world's biggest "Snapsterpiece."

Results

290k fans watched Reggie’s livestream
27.6 million impressions and thousands of overwhelmingly positve comments and reactions
10k doodle submission from around the country
Over 1.2 million snap views — 9% higher than his standard engagement
Increased store store traffic by 423%

Press

Shorty Awards, Shorty Awards, The Idea Forge